https://www.markmyword.co/blog daily 0.75 2023-01-28 https://www.markmyword.co/blog/copywriting-and-chatgpt monthly 0.5 2023-01-28 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/d33ca75a-5282-4c9c-8d96-f24ea5a403f2/pexels-thisisengineering-3913025.jpg Blog - Cookin’ Up Some Robot Food - Is generative AI going to kill the copy game? Hell no. Whether you’re scrolling Linkedin or any number of creative/copy subreddits and discord channels — it’s hard to avoid the topic of ChatGPT and AI. ”Can AI Replace Content Writers?” “Will AI Make Copywriting Obsolete?” “AI is taking over your writing job” Hell to the no. Will it replace writers who don’t know how to use it? Of course — but so did the personal computer. Over the past few weeks, I’ve been experimenting more and more with ChatGPT and AI writing tools. So far, the result has been a DRASTIC reduction to what I call “banging my head on the keyboard and rolling my face across its keys”. The power AI has to empower better and faster creation is game-changing. But the outputs are only as good as the inputs. I’ve always said copywriting is more about THINKING than it is about writing — and that’s why I love AI. It helps me sift through bad ideas and nonstarters in record time. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/d3198e1a-00a0-45bb-af3e-a06220d9d210/robotfoodjpg.JPG Blog - Cookin’ Up Some Robot Food - What’s Robot Food? Well, apart from being one of the best snowboarding films of all time, I’m also using the phrase to refer to the all important brand book. All too often Brand Books, Brand Bibles — whatever you want to call them, are lovingly created by writers and designers to rarely be used again. AI writing tools create an opportunity for a new kind of brand book, tailored to feed generative AI with valuable brand positioning nuggets that make concepting and creating all kinds of creative assets a breeze. In just a couple of hours, I used a brand’s creative guidelines to teach ChatGPT all about the brand’s voice, tone, and positioning. Next, I kindly asked it to spit out 50 headlines to get me started on seasonal ads — something I’d feel bad asking any human to do. Were they all good? Of course not. Did it take some back and forth with the AI, absolutely. Was the final result 100% AI generated? No way. But the process broke down creative walls, killed writer’s block, and saved hours. I’ve affectionately nicknamed “my” AI Pony Boy. Stay gold. Check back sometime soon to learn more about my experiments with AI as I use it for some of the eCommerce world’s leading brands. https://www.markmyword.co/blog/an-open-letter-to-my-local-multi-use-trail monthly 0.5 2021-06-26 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1624680359027-LCFXCJK1K2PCAY4U1AEC/PXL_20210601_180725727.MP.jpg Blog - An open letter to my local multi-use trail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.markmyword.co/blog/why-every-copywriter-should-love-graveyards monthly 0.5 2021-07-10 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621523346675-2BONXP7LS91E5WD1IZKE/PXL_20210520_144653864.MP.jpg Blog - Why every draft should include a graveyard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621524783750-MTWNTO2RDVEX2UEXMM3R/life-finds-a-way.gif Blog - Why every draft should include a graveyard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621521027107-XCCUT9SISWHYR1FG6U5K/graveyard.jpg Blog - Why every draft should include a graveyard - It’s not about channeling The Cure or connecting with your inner Goth. It’s about creating better drafts by burying and memorializing your “best” ideas. Do you include a graveyard with every draft when writing copy? https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621522976663-6K0S4WTLMCA8MX0J8TU1/notld.jpg Blog - Why every draft should include a graveyard - Make it stand out The copywriter’s graveyard is a matter of infinite hope. It makes editing an exercise of observation and reflection - not of ruthlessly “killing your darlings.” https://www.markmyword.co/blog/my-process monthly 0.5 2021-06-26 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620752211452-FCRS0G38VGJC8UR2Z400/icons8-team-seDjj4dmC9s-unsplash.jpg Blog - The proof is in the process // mise en place https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621519021610-TT2UQ13ZZ3JH20VHS85G/monday.JPG Blog - The proof is in the process // mise en place - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621520238754-MK76N42PPJQFGKLGXMSX/MVIMG_20200804_165113+%281%29.jpg Blog - The proof is in the process // mise en place - Make it stand out Meet my draft-buddy, Ignatius Reilly. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621448461263-W51K0KUDJC91TGN1T0UG/PXL_20210511_195729910.MP.jpg Blog - The proof is in the process // mise en place https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620756554842-GI63W6TDHZSV7M8ZSTM0/pexels-photomix-company-106344.jpg Blog - The proof is in the process // mise en place - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.markmyword.co/contact daily 0.75 2022-02-28 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621605277751-JTJ71C333UKB7V4BFVTS/MVIMG_20190913_185325.jpg Contact - Hi, I’m Mark Let’s build something awesome. https://www.markmyword.co/about-me daily 0.75 2024-10-18 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1623711159781-3QDW66VDG46VCKZQZS4G/MVIMG_20190913_185325.jpg About - Let’s find the right words… Words are a crazy thing. They build stories, and word by word – stories make an impact. That’s my goal: to build with words and tell the stories that make an impact for all involved. What can I help you say? https://www.markmyword.co/experience daily 0.75 2021-05-23 https://www.markmyword.co/work daily 1.0 2025-02-28 https://www.markmyword.co/work/the-hate-stains-co monthly 0.5 2024-04-24 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/ca31fdd1-e030-4121-ba65-9de22327b33e/HSC_MissMouth_US_Storefront_041923_Logo.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/e592a1b0-c6ff-4726-ab3c-595156af4b95/HSN_MM+4oz_Moms+Magic_900x480_B01EIG6A4Q_US_DSP-Responsive_V1_102723.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/2e478e2a-c352-40ca-aaf0-95ad8ef6c8e4/Hate+Stains+Original+Seller+Photography.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/dcf39144-c7ce-4383-9dfe-37ea7e2d253d/HSN_MM-4oz_Stainverse_B01EIG6A4Q_US_DSP-Static_112023+%281%29.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1278900d-8b2c-40cc-85ae-626cdc238ff0/Screenshot+2023-11-27+at+10.12.55+AM.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/8db89953-8ac1-4243-822b-e8b8ad79b90a/HSN_MM_4oz_02_B01EIG6A4Q_US_LPs_102623.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/fd8191e0-8d46-4598-953b-bb16f326cb3b/HSN_MM_Hands_Bottle_Spray.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1713978701253-G6EXGYDVX7AZFHQ962RC/step%2B1.jpg Work - The Hate Stains Co. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1713978720479-LWK2Z3EPUDIRADL0HY30/step%2B2.jpg Work - The Hate Stains Co. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1713978735893-8VTNAETIDOGUU1LO8L9V/step%2B3.jpg Work - The Hate Stains Co. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1713978748121-K7MV26Z1SEOGSN6GYK9F/step-4.jpg Work - The Hate Stains Co. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1713978762264-FM8ALICKDNVVN7VVDDBI/step%2B5.jpg Work - The Hate Stains Co. https://www.markmyword.co/work/perfect-practice monthly 0.5 2023-01-28 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1674842046727-3CBLCKLR31F12S0Z08VY/Artboard+22+copy+5.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1552b5ad-1634-42de-838a-8d2e9911f504/RAP+Hybrid+3D-View+1.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/ff5ce840-ad10-4e48-8087-13b5128d7f92/PXL_20220616_134550880.MP.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/53d6d33f-8e1a-4cc2-ab6c-e022a0d19e93/pfpboxwide.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1674842046727-3CBLCKLR31F12S0Z08VY/Artboard+22+copy+5.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/07b0ea8a-fee8-4634-be69-8554830caff6/Screenshot+2023-01-28+at+9.19.26+AM.png Work - Perfect Practice https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/3d728f9d-45ae-4371-a942-781e155c65f3/Screenshot+2023-01-28+at+9.19.38+AM+%281%29.png Work - Perfect Practice https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/e7368d1a-0b62-462d-b70b-71910b046785/Screenshot+2023-01-28+at+9.19.49+AM.png Work - Perfect Practice https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/dd3b53aa-75c4-4a1a-a42f-ad5b2fea46d6/RAP1.JPG Work - Perfect Practice https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/8a045dbc-8fe6-4d90-a28c-fd7e9b2a540b/RAP2.JPG Work - Perfect Practice https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/6e705186-b25e-4e9a-89a7-edccdd7ad34e/RAP3.JPG Work - Perfect Practice https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/133335e0-fb1d-4750-9609-009212803eef/RAP.JPG Work - Perfect Practice https://www.markmyword.co/work/katchy monthly 0.5 2024-11-08 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/18c01486-0020-46e0-8cb7-ac7b05d3b489/original1.JPG https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/d4038bde-52ca-425a-8509-5405dd8162fe/midnight.JPG https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/a10eb8ec-cd34-4253-b928-d8c344896b21/eatsbugs.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/a3f6cc4d-f34a-4464-a83d-f4b1d11f2662/816GwAbOB1L._AC_SL1500_.jpg Work - KATCHY One of the greatest benefits of KATCHY Outdoor is the simple fact you don't have to listen to bugs sizzling (or pick then up off the patio floor). https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/e9b3cd69-bd7d-47f8-9be5-d18ff2a66a78/katchy-outdoor3.jpg Work - KATCHY https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/95e1e8f9-aad8-4ad2-aa02-9e8458c3a68a/flyingfreeloaders.jpg Work - KATCHY Showing how KATCHY makes life better was a core aspect of helping customers (like Plant Parents) envision KATCHY in their lives. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/b9d1a741-63ab-4a16-81e6-7c8c40a0657e/prouse.jpg Work - KATCHY https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/5d55067a-d657-470c-86f3-4687f3b16fc9/bugtrappingtrio.jpg Work - KATCHY Listing Photos are the heart of eCommerce. For KATCHY, telling a story that started with a simple, scientific reason to believe was crucial https://www.markmyword.co/work/pet-tax monthly 0.5 2021-05-21 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/2c91860d-66c8-4184-82f5-3675cce0fdd6/IMG_20161225_191840.jpg Work - Pet Tax Assistant #1: Ignatius Reilly https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/df79c999-5a45-429d-a512-2d7a98aef21c/IMG_20200910_133618.jpg Work - Pet Tax Assistant #2: Maizey https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/71b70c9f-bd85-4e9c-b888-e97a592b0f8c/PXL_20210517_190719598.MP.jpg Work - Pet Tax Paper Shredder: Rosie https://www.markmyword.co/work/glowcity monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/a00dea49-561e-458b-9a77-07b2f1ec9d12/Screenshot+2024-11-12+at+3.35.32%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/81900642-df76-4967-9b0b-83e9127a73a8/GLC_PremiumBasketballwithPump_AMZ_US_MLP.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/0f0771d6-04a4-465e-8bb5-e95bfe2b33c1/GlowCity_Football_LPs_holiday_102521.png https://www.markmyword.co/work/ranger-ready monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/c10826ff-08ce-4d29-9125-c343633d28b6/02_Logo_resized_for_web.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/5d143f75-94f4-4e1c-bf59-e2da22fee001/RR_AMZ_US_Storefront_050624_Home_Module+1.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/928abd32-3cf2-4197-bb76-b627e71b4d78/2-RRY_SocialAds_US_DTC_2.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/39818759-067a-4376-887c-8246c184d5ff/3-RRY_Permethrin_B08DR23K48_US_AMZ_LP1.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/720013eb-2dc3-47d1-b82e-c619036ae702/RR_AMZ_US_Storefront_050624_Home_Module+3A.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/26be6c59-c18d-4bc9-b4d6-4900bc9aa072/RR_AMZ_US_Storefront_050624_Home_Module+3B.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/2bb586d0-4ac9-49c1-8b95-ab8db267fef3/power-couple.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/b2701bbc-c916-425c-8cfc-431f3f9d0844/RR_AMZ_US_Storefront-Picaridin%2BPermethrin-2pk_050624_Picaridin%2BPermethrin_Module+6D.png Work - Ranger Ready https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/34e15665-4620-49b3-9f5c-e8a908db6580/RR_AMZ_US_Storefront-Picaridin%2BPermethrin-2pk_050624_Picaridin%2BPermethrin_Module+6C.png Work - Ranger Ready https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/8ac3bd4c-1dd1-4944-bbc5-36ccc69f66a9/RR_AMZ_US_Storefront-Picaridin%2BPermethrin-2pk_050624_Picaridin%2BPermethrin_Module+6B.png Work - Ranger Ready https://www.markmyword.co/work/wise-owl-outfitters monthly 0.5 2023-01-28 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/54f27e0c-ed41-4107-a207-857787eb0bca/JUST+LOGO.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/cd203c19-e4a0-4288-a828-b4d12cd84040/pexels-s-migaj-755871.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/be26bd0a-c3e1-4b2a-a67c-db4748df0fe9/archetypes.JPG https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/32219dcc-7257-4999-8a39-7c25bfd43582/wooabout.JPG https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/2e7b4ac8-9d02-4cf8-8051-50510841716f/unwrap.jpg https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/f0f63072-687d-446e-b870-f2dd6ed0c9c9/rocker.kpg.JPG https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/5ec25d76-b4d4-4047-a4cb-6fc2f9a0009c/Screenshot+2024-05-08+at+10.04.56+AM.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/d82a2ecb-7d9b-4a5f-8daa-b7af72053df0/Screenshot+2024-05-08+at+10.05.08+AM.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1dc5c99e-93cd-4015-9695-ae5ff9b513ad/Screenshot+2024-05-08+at+10.05.21+AM+%281%29.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/f3e52601-879f-4d54-9cbe-e02f97710a88/see+products.JPG https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/c88f30f2-a6fc-498f-8d2e-6dd4b7d0f5c9/WOO_Underquilt_AMZ_US_LPs_121222_07.png https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/42d62af3-50e0-4d39-b73a-bd217f61ae0c/Screen+Shot+2022-02-17+at+1.40.17+PM.png https://www.markmyword.co/work/industrial monthly 0.5 2021-05-10 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1621639703675-799RKOSEHI8NVQCPQNN0/industrial-copywriting.jpg Work - Industrial - Gears turn, sparks fly Messaging and marketing for the industrial sector In the earliest days of my career, the industrial world was my biggest test. While the work took place years ago, there was no better way to put my knack for writing, research, audience, and strategy on trial than the no-nonsense world of conveyors, machines, sparks, and slurry. While I moved away from the Industrial sector years ago, to this day I can still find my evergreen content winning former clients prominent placement in search. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620658354499-I9WM3R4XBKDGI6J89Z1Z/grinding.gif Work - Industrial https://www.markmyword.co/work/real-estate monthly 0.5 2021-05-10 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620678572051-R1A48WVESDI1CV1VX1F4/lake-sunapee-neighbors-magazine-quarter-page-vertical-ad-summer-2018-B.jpg Work - Real Estate & Hospitality https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620685776335-O7LSQEIA5NA4AWDTM4YY/harbor-lake-sunapee-neighbors-magazine-quarter-page-vertical-ad-summer-2018-options.jpg Work - Real Estate & Hospitality https://www.markmyword.co/work/co-ops monthly 0.5 2021-05-09 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620579029204-TM9FPS6UN4AP2DISCX3Y/co-ops-nonav.JPG Work - Co-ops / Advocacy https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620579103049-49HHCK1L64YPMB9H3O2B/colorado-coop-poster-designs-24x36-9.png Work - Co-ops / Advocacy https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620579147387-5OTQJOL9IA44CFJ1U0FU/colorado-coop-google-retargeting-ads-336x280-1.png Work - Co-ops / Advocacy https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620579462897-JR9NQKNE4HW4DEOLIBIQ/the-dot-that-says-alot.png Work - Co-ops / Advocacy The tagline I wish I wrote. Bravo! https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/87022c1f-6519-49bc-88c5-5d965a07aaab/co-coop-campaign-1-carousel-ad-2-roots-A.png Work - Co-ops / Advocacy Carousel ads, created for local awareness campaigns targeting Facebook users throughout Colorado https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/036c8947-7518-432b-9fb2-43b03f50cbe4/co-coop-campaign-1-carousel-ad-2-roots-B.png Work - Co-ops / Advocacy https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/c5b83f63-390f-4704-8c53-59c27bd895a1/co-coop-campaign-1-carousel-ad-2-roots-C.png Work - Co-ops / Advocacy https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/7c6d04a9-30e0-4aaf-9b90-7623f79e67e8/co-coop-campaign-1-carousel-ad-2-roots-D.png Work - Co-ops / Advocacy https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1619c0b0-f727-4b67-bf44-f683d8d5404e/colorado-coop-denver-post-fullpage-ad-design-1.png Work - Co-ops / Advocacy Full-page AD, featured in USA TODAY in the Denver metro area https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/15cdc0ee-efc9-4b5a-9d0e-0724e57e16f2/co-op-pamphlet.JPG Work - Co-ops / Advocacy Brochures for distribution to small businesses in partnership with .coop and ICANN https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/8dfadff6-cabf-4f88-b75b-01deb46249cd/co-op-signage.JPG Work - Co-ops / Advocacy Copy for promotional street signs https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/ca456d88-587d-459e-a610-c541966fe7a4/colorado-coop-facebook-event-boost-desktop-ad-2.png Work - Co-ops / Advocacy Event retargeting ads https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/744136f5-f307-4c45-b92b-85169980abd7/colorado-coop-poster-designs-24x36-10.png Work - Co-ops / Advocacy Event banners for the Conscious Capitalism Conference https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/5e65661d-c427-41f2-a62c-06c3ae2920b2/colorado-coop-poster-designs-24x36-9.png Work - Co-ops / Advocacy https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/9db4d848-b726-454e-9cd8-1fe745eadbe3/co-coop-campaign-2-food-coops-desktop-ad-2.png Work - Co-ops / Advocacy Retargeting ads for Colorado.coop's 'food' category https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/fd4ab939-b8e0-4738-899b-b4490ee34c4c/colorado-coop-google-retargeting-ads-320x100-1.png Work - Co-ops / Advocacy Retargeting ads for Colorado.coop's 'retail' category https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/a37b0f0c-33ac-4c68-899d-0ccdeed9790c/co-coop-campaign-1-desktop-ad-2+%281%29.png Work - Co-ops / Advocacy Facebook ad for Colorado.coop https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/3f2c97cc-6381-454b-b682-ab025caa031f/colorado-coop-google-retargeting-ads-336x280-1.png Work - Co-ops / Advocacy Display network ad targeting 'active lifestyle' audience segments https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/331ee4f2-e0e1-40ba-b467-13310555c97e/colorado-coop-google-retargeting-ads-728x90-1.png Work - Co-ops / Advocacy Banner AD for the Google Display Network https://www.markmyword.co/work/saas-marketing monthly 0.5 2021-05-10 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620686309672-39KPYIM1KTKWQX4F5BNN/member-center-hero.JPG Work - SaaS - Good people, innovative products, weird times. The sense of possibility and challenge when it comes to building something from scratch is always exciting. Anyone who tried baking bread during the pandemic (or ever) knows the feeling. Creating, iterating, and optimizing messaging for Member Center felt a lot like perfecting that loaf. Despite the isolation, anxiety, and vaguely apocalyptic undertones of a global pandemic: adapting creative and collaboration processes to be fully remote was a wonderfully positive way to break down the way I work, strategize, and create best. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/e987571e-e545-441c-a4d9-8db748316b90/sellsheet.JPG Work - SaaS https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/8d546f99-28e2-4d5d-b993-22c8e5b85340/march-email.gif Work - SaaS Art, gifs, and design by the talented and wonderful Kerrilee Quinn (Kerrileequinn.com) https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/abe53bf3-2aa1-449f-96dc-0f38301f1f5a/the-search-stops-here1.gif Work - SaaS https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/2428e852-cc5b-4758-9562-7e19f6d9a42f/level-up.gif Work - SaaS https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/e7f220c9-454e-49ce-ad7e-cab5c6ff6c9b/member-center-copy.gif Work - SaaS https://www.markmyword.co/work/the-bike-cooperative monthly 0.5 2021-05-11 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1619615450600-05PFRG147V1ADSZGQPPT/TBC.JPG Work - Outdoor Membership / Retail - Copywriting & content strategy for the co-op The Bike Cooperative (TBC) has a big vision, with a big need for authentic, audience-aware content that actively supports membership recruitment & retention. As the sole copywriter and content strategist, the opportunity to collaborate with the TBC team as well as designers, developers, and members to help make that vision a reality was incredibly rewarding. The Result: 2020 and 2021 were banner years for the co-op, which added a multitude of new members and experienced a rapid rise in member participation and engagement. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1619627877939-1X3V6848RKFPZYQTY8JS/bike-shop.jpg Work - Outdoor Membership / Retail - A whole lot of key strokes (and some pedal-strokes thrown in for inspiration) I love creating copy and content strategies that help brands find their voice and make it sing. The puzzle of making that song resonate (for readers & search engines) is a challenge I don’t get tired of. The opportunity to do that for The Bike Cooperative tops the list of my favorite projects. I’ll be honest with you, though: I was a little ashamed at the number of cycling puns I had to back-pedal (oof) on the first edit. Hey, we’re not all perfect. Here’s the gist of my work with the co-op: Collaborated with designers and developers on the co-op’s new website & membership portal, including all messaging and copy with a distinct focus on attracting new members to their growing platform. Pitched and created content for the co-op’s membership intranet, focused on promoting member engagement with the co-op and the variety of tools, benefits, and solutions membership provides. Created promotional and UI/UX copy for membership apps including branding for new software tools such as Co-Optics (retail benchmarking & analytics) and membership marketing tools while working directly with design teams to streamline the creative process and meet tight deadlines. Managed all PR, blog, advertising, and promotional content for the co-op while collaborating with internal and external stakeholders. Check out some live samples here: Challenge meet potential: Why The Bike Cooperative is supporting Youth Bike Summit (in partnership with PeopleforBikes) The Bike Cooperative’s inaugural ‘Retailer of the Year’ award Shifting gears to climb the steepest hill of the decade: How members of The Bike Cooperative are adjusting to COVID-19 https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/1620739485888-8MP7X6AV6CXOHDX5OT0R/2021-05-11-09-16-thebikecooperative.com.jpg Work - Outdoor Membership / Retail Sample copy from TBC's public, member recruitment website https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/cc7d6902-9598-447f-a18b-81066fbc5664/tbc-news.JPG Work - Outdoor Membership / Retail Blog and press release in partnership with Youth Bike Summit and PeopleForBikes https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/fb51e05d-d0d3-4ba0-931c-a065d8181b93/tbc-web1.JPG Work - Outdoor Membership / Retail Sample copy from TBC's member recruitment website https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/3dacaa01-dcde-410d-bc1d-4eb8ef35c173/tbc-cabda.JPG Work - Outdoor Membership / Retail An event landing page built to generate awareness prior to an event at CABDA, East https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/808ce5f6-e65c-4d6e-8658-4a1bdebcdc35/ad-in-brain.JPG Work - Outdoor Membership / Retail Advertising copy for use in a series of display ads on targeted websites https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/2e092e48-3439-4fba-b3eb-4103b40a444a/tbc-web2.JPG Work - Outdoor Membership / Retail 'About Us' copy for TBC's website https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/803b8d9a-a67b-4526-aeaa-a70fde31971d/fse-sample.JPG Work - Outdoor Membership / Retail Headline copy for Fitness Shop Edge, TBC's sister group. https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/a75606e2-940a-414e-a8b7-6da06f5c287f/retailer-of-the-year-summ.JPG Work - Outdoor Membership / Retail Template & copy for TBC's national "Retailer of the Year" award https://images.squarespace-cdn.com/content/v1/6085de8fb2a91d46f3d58451/ca79b69d-ac36-4c6b-a87d-6f53bd6744cf/tbc-going-digital.JPG Work - Outdoor Membership / Retail Article content to support the launch of new marketing tools being released by the co-op.