Product launch copy, PDP copy, and art direction for a leading pet care brand on Amazon.

My work with ChomChom Roller evolved from creative optimization and copywriting to developing the copy for all new product launches, briefing designers for the launch creative, and working with photographers and videographers to capture all the imagery needed for a successful launch.

The brand’s fun and zany personality gave me a welcome outlet for the shameless puns my copywriting mentors would have otherwise encouraged me to kill. On top of this, the harsh reality that the pet “talent” market is rife with divas gave me an opportunity to hone my AI prompting abilities to supplement and improve imagery.

Most recently, my work with ChomChom has supported the launch of the ChomChom Roller Pet Grooming Vacuum, the ChomChom Roller Rake & Roll, and the ChomChom Roller to Go.