Picking up the reigns after Toilet Tamer’s launch meant directing photography for brand’s upcoming PDP update. I’ve always been a sucker for gorgeous lay-flat imagery, and this was no exception.
Angry Orange
Copywriting & art direction
Between 2025 and 2026 — Angry Orange provided me with a variety of opportunities to get a little silly, break out the toilet humor, and write in one of the more irreverent voices I've gotten to work with. Whether it was storyboarding and scripts for launch videos, irreverent mailers, or art direction for packaging updates — Angry Orange allowed me to wear just about every hat on the creative team.
Launching Angry Orange Toilet Tamer
With Toilet Tamer — the brand’s first product for human use — launching right around the holiday season, the team needed a fast turnaround for a launch video that could be used on any platform.
While my original project was to simply get the bottle photographed, update PDP copy, and write the briefs to get everything designed — a last minute ask came up: video we can use anywhere. With Halloween right around the corner, I quickly storyboarded a spot that fit the timeframe.
Bottle art by Sara Law. Bottle copy by Charlotte Seley
Angry Orange Birthday Mailers
I love writing for pet parents. And the irreverent Angry Orange voice always provided a great opportunity to get a little weird with it. When it came time to send birthday mailers to pet parents — I had a great time coming up with an option for bothDogs and Cats.